Health & Wellness

Is your natural perfume really natural?

It’s a well-known fact that using subtle hints – like the colour green or nature images on packaging – can influence your perception on whether a product is natural. Unfortunately, far more companies than you realise use this trick.

Let’s be honest – it is very difficult to know if you are purchasing the real deal when it comes to natural and organic perfumes. You might have done your due diligence and looked at your perfume’s ingredients to find:

Alcohol denat. (from botanical source), Botanical fragrance, water.

But here’s the problem – that doesn’t necessarily mean that the perfume you’re spraying on your skin every day is natural or organic.

Let’s take a closer look at the main ingredient of all mainstream perfumes

Denatured Alcohol

This is alcohol that has gone through a process that adds toxic chemicals* (usually petroleum derived) to remove the ‘alcoholic’ component, rendering it undrinkable. Basically, something like methylated spirits or rubbing alcohol. It’s a cheaper option for manufacturers as it doesn’t carry the taxes like drinking alcohols do.

Organic alcohol or not – if you see ‘Alcohol denat.’ listed then you now know the perfume you’re holding is:

  • not pure; and
  • has had toxic chemicals added.

Beyond this, denatured alcohol can have potent side effects (according to The Chemical Maze by Bill Statham):

  1. Irritation of the skin;
  2. Birth defectsl
  3. Reproductive toxin and neurotoxicity

Not so naturally appealing now really, is it?

Given that a minimum of 80% alcohol is used in an eau de parfum, I would highly recommend you avoid putting any perfumes on your skin that has this ingredient if your intention is to reduce the toxic chemical load to your body.

How to check if your perfume is really natural

There are two very simple ways of checking if your perfume is really natural and they are:

1. Certification

We are officially certified 100% Natural by the Natural Perfumers Guild (NPG). The Guild is the only international organisation dedicated to 100% natural perfume. Their standards for certification are the highest in the world regarding the use of natural ingredients and yep – we nailed it!

You can take a look at the IME Natural Perfume NPG certification any time.

2. The ECLIP list (Ethical Complete List of Ingredients in Perfume).

The idea of the ECLIP list is to openly state all the ingredients that are and are NOT contained in their fragrances. Every perfumer must publish his or her list to show 3 things:

  1. The whole list of ingredients that are used in perfumery, with the definition of what they are and how they are obtained;
  2. The list of ingredients that the perfumer uses in his fragrances;
  3. The list of ingredients that he does NOT use in his perfumes.

You can take a look at the IME Natural Perfume ECLIP any time.

Is there a safer, natural perfume?

There is and I created them.

When I founded IME Natural Perfume, my goal was to create a perfume that used:

  • Pure botanical oils for the fragrance; and
  • Botanically derived un-denatured alcohol

Un-denatured alchohol is simply a botanical material (cane, grape or grain) that has gone through several processes of fermentation and steam distillation.

It’s what all natural perfumes with an alcohol base should contain. It’s what we use!

Collections Pack

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kleio [elegant]


erato [naughty]


euterpe [cool]


100% transparency about what’s inside your perfume

It is in my opinion that this list is necessary today as more and more of us choose to consciously avoid toxic chemicals, animal or genetically modified products in order to create cleaner lives for our health, wellbeing, our families and the planet.

I hope you found this interesting and please feel free to share by clicking the icons below. Or simply hit reply and leave me a comment. I’d love to hear from you.

Happy health & fragrant kisses,




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