Are you a synaesthete? Do you see the colour red and smell the sweet rose in your grandma’s garden. Or see the colour green and smell the scent of freshly cut grass? A synaesthete is someone who has the condition known as synaesthesia. A neurologically-based condition, in which people involuntarily link one sensory percept to another.
How fascinating is the human brain?! I may not be a synaesthete, but I do have a background in natural therapies and the idea that our senses are connected to each other either consciously or subconsciously seems to just make sense. So when I set about to create the IME Muses, I knew the fragrances had do the same – connect our senses. But before all that, the foundation was simple, IME is an experience, it is and will always be about the experience, not just the fact that we are a range of high quality natural perfumes. The experience comes first.
At the heart of our brand is the belief that a positive change in mood can evoke a change in your thoughts which can then lead to a positive change in your actions. Fragrance is the most logical way of making this a reality as the sense of smell is directly linked to the brain (via the olfactory nerve), and the part of the brain responsible for our memories and emotions. A change in mood is instant! This is why when creating our signature scents, it was crucial to holistically cultivate a balance.
“To capture the essence of each Muse using as many of our senses as we can, would mean combining not only how they would smell, but also the colour they radiate and mood they inspire.”
To us, you can’t have one without the others, therefore you can holistically [choose.your.muse]™ by muse, mood, colour or scent.
THE BREAK DOWN IN CREATING [choose.your.muse]
using kalliope [driven] as an example:
Why is kalliope [driven] the colour red?
Because she is the eldest of all 9 Muses. She is the rock, the stable table, the one who is grounded and embodies the sense of belonging by sharing her words of wisdom as the Muse of Epic Poetry. Red is the colour of our root Chakra, the energy centre that represents our survival instincts, belonging, and the very base of which our lives grow from. She encourages us to be brave and work towards the life we want to create for ourselves. Red is blood, is associated with feelings of love, passion strength, leadership and determination. Red rocks!
Why is kalliope [driven] a herbal, earthy scent?
Because all these ingredients create a fragrance that is completely grounding, connecting us to the earth from which they came, and ultimately, to ourselves.
Why is kalliope [driven] the inspiration behind the moods driven, courageous & brave?
Because she is simply all these things. And you can be too!
So there you have it, the perfect way to start, enjoy and finish your day. Its holistic happiness in 9 little bottles!
Having trouble choosing your muse? Why not try our Muse Quiz to help choose the perfect perfume for your personality. There might even be a cheeky quiz discount in there for you too 😉