IME - a natural alternative to mass market designer fragrances
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The Likeness List …if you love that you’ll love this.

It’s always crushing when you first realise your favourite perfume is more synthetic than scent-sational. Indeed, switching from your go-to can be hard, but fear not, natural perfume alternatives are totally worth sniffing at!

Notes contained in popular mass market perfumes share many aromatic similarities with our Natural Muses. However, due to the lack of synthetics, natural perfumes will always have more depth and a naturally botanical, raw element to them. Because of this, it’s impossible for natural fragrances to smell exactly like their synthetic sisters, so the best way to describe them is with a ‘likeness.’

With all that said, we have done the hard yards for you and compiled ‘The Likeness List’. Find your (soon to be old) favourite fragrances and discover their natural, no-nasties, alternative. [choose.your.muse]™ below:

kalliope [driven]
Sage – Demeter
Mandradore – Annik Goutal
Eau Dynamiste – Clarins
Eau Ressourcante – Clarins
Ambre Sultan – Serge Lutens
Jubilation 25 – Amouage

erato [naughty]
Shalimar – Guerlian
Lolita Lempika
Kokorico – Jean Paul Gaultier
Idole de Lubin
Prada Amber
Rahat Loukoum Serge Lutens

euterpe [cool]
Modern Muse Eau de Rouge – Estee Lauder
Escada Moon Sparkle
Lady Million – Poco Rabanne
Dior Addict Delice – Dior
Blossom – Jimmy Choo

thaleia [flirty]
Eau de Magnolia – Frederic Maue
Batucada – L’Artisane
Lime Basil & Mandarin – Jo Malone
O de lancome

terpsichore [expressive]
Mer + Mistral – L’Occitane
Sandflowers – Montale
Flower – Kenzo
Maroccan Myrah Crabtree & Evelyn

melpomene [beautiful]
Fancy Nights – Jessica Simpson
Obsession – Calvin Klein
Amber 144 – Histoires de Parfum
Amouage Fate Woman
Amouage – Etro Ambra
Chergui – Serge Lutens
Black Cashmere – Donna Karan

ourania [intuitive]
Verbena Frisson de Vervine – L’Occitane
CK be – Calvin Klein
L’eau par Kenzo for Women – Kenzo

polyhymnia [enlightened]
A Scent – Isse Miyake
J’Adore – Dior
Ivoire de Balmain – Pierre Balmain
Untitled by Maison Martin Margiela
Chamade – Guerlain
Green Tea – Elizabeth Arden

kleio [elegant]
CK Euphoria for Women – Calvin Klein
Guilty – Gucci
Poppy Flower – Coach
Modern Muse – Estee Lauder
CK Euphoria Blossom – Calvin Klein
Palais Jamais Etro

Which muse did you choose? Leave a comment!

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