Hello lovely people!
Welcome to our blog space. If you are joining us just now or have been a familiar friend over the past few years, thank you for connecting. This blog is for you. I thought I’d start simply with a reminder of who we are. We are IME NATURAL PERFUME and we are proud.
Proud to be:
– 100% Australian made,
– 100% Australian owned
– 100% natural.
– Choose cruelty free, no animals were harmed in the making or testing of these beauties.
All our perfumes are eau de parfums and were design for you to seamlessly switch your mainstream fragrances (swimming with the nasty stuff) with something that has NO nasty stuff in it. The magic is in the mist and we hope we have created that for you.
[choose.your.muse]™
I believe in a holistic approach to wellness which is how I have approached making these perfumes and how you can access the simple nature of them. Each fragrance has been designed to encompass the essence of each muse in order to inspire you to live life a little different each day, make those little changes that will encourage big things along the way.
How will you choose your muse? By Colour, Mood, Scent or Muse.
[Organic vs natural]
Yes our perfumes are 100% natural, no they are not organic. The fragrance uses 100% botanical ingredients made from pure essential oils and extracts and they sit in a carrier of pure botanical alcohol. This is a grain derived alcohol sourced locally here in Australia. At this point in time we have consciously chosen not to use organic alcohol (alcohol being the main component of a perfume), for a few reasons:
1. Although organic is desirable (and I’m all for it!), the truth is I’m not convinced it should be the only option. Sometimes an all natural product using quality ingredients is just as good or better than something labelled ‘organic’ that contains the bare minimum organic components.
2. I wanted to create a brand that is available to everyone, and perfect for connecting with yourself on a daily basis knowing you are also doing good for your health and wellbeing. As most of us juggle the rising costs of living, we wanted to create an experience that is always going to represent exceptional quality and value for money.
3. The only organic alcohol available in Australia is an imported product, not that there is anything wrong with that (and I do mean that), but I much prefer to support local and our grain alcohol supplier in particular is a 3rd generation family run business that is producing outstanding quality alcohol all from Australian wheat farmers. (don’t worry, there is no gluten in the grain alcohol!). This makes us happy.
[Totally Committed]
The little ladies and I are totally committed to inspiring you on a daily basis to help you achieve a life you love to live. Use them daily, choose them intuitively, love and appreciate each one for who they are and what they can give to you. These girls are your best friends and many many memories will be made together! I promise.
So, that’s it for now, what did you think? Please feel free to reply with any questions or comments, would love to hear from you and if there is anything in particular you would like me to write about, please let me know.
